So its a “Major Reputational Issue”

BP’s CEO, Tony Howard called the gulf oil spill a ‘major reputational issue’ on Monday.  While wildlife in the gulf is fighting for their lives, fisherman and others who make their life in the gulf are fighting for livelihoods, BP is worried about their reputation.  Sure their brand matters a lot to them, but com’on.  Maybe if their existence as a corporation was in jeopardy they would understand and fight harder.